If you are a fan of Shark Tank, like we are, than you know how disastrous painful it can be to watch contestants with pretty good ideas for consumer products get ripped apart because their packaging and branding design was an after thought.
Successful products spend money and time to get cohesive and effective branding design. This includes a logo that is stands out, product labeling that stands out from the crowd and appealing product displays.Take a look at this example from Slawsa
The importance of good packaging graphic design.
Remember that your product will be on the shelves along side other similar products, or in a product listing page on eBay or Amazon. Packaging design can make or break the success of your product AND repeat sales.Hiring a professional graphic designer with branding design experience to create your logo and packaging will put your product at a distinct advantage over other products. Here are some of the services that a packaging graphic designer provide.
Branding design guidelinesA cohesive brand identity that has been thought out and communicates the value of the product. These guidelines will drive every aspect of the your companies continued marketing and support your sales.
A good logo design will forever be your product identity. While there are multiple ‘design bidding sites’, where you will get hundred different designs, a good logo isn’t just about an image. There are marketing and brand proven concepts that only a experience brand designer can provide. Even worse, these sites will provide you with a logo design that is Trademarked already and you’ll find yourself in the middle of a lawsuit.
“Just Do It”, “It’s Not TV it’s HBO” these are examples of slogans that immediately remind you of their brands. Putting a good slogan, to a well design logo will reinforce your brand and create awareness for your product.
A packaging graphic designer is more than just taking your logo and slapping it onto some template. Product packaging design is an extremely important aspect of communicating your brand. There are so many elements to consider that unless you have spent years creating packaging design your are not providing your product with the best chance to succeed.Elements like color separation, focus and optical positioning, brand repetition and consistency just to name a few.Take it from the Shark Tank teams and give your product that extra boost for success by hiring a packaging graphic designer and refine your pitch.